NBC journalist (and former New York columnist) John Heilemann has bought “dozens and dozens” of glasses, he says, from Silver Lining Opticians in Soho, starting with a pair of ’70s golden-orange Persols that he purchased around 2014 after reading that Jay-Z shopped there. Jordan Silver, who co-owns Silver Lining, is something of an eyewear historian: He began collecting glasses in 2000 while studying architecture in France, eventually selling selections from his deadstock vintage collection through stores like Barneys, Bergdorf, and Opening Ceremony. Today, he stocks Silver Lining with plenty of new models made the old way (no decorative rivets or spring hinges), but his specialty is the shop’s “vintage vault,” which includes Persols, Diors, and Ray-Bans from the 1960s through 1990s (ranging from $300 to $10,000), plus the occasional rarely seen, collectible-caliber styles. “In June, Jordan texted me pictures of some Persol Rattis,” Heilemann says. “He was like, ‘I’ve literally never seen this shape before in all the collecting I’ve done.’ It seems like they were sent to Middle Eastern distributors, because the cases have Arabic on them.” Silver held them for a month for Heilemann, who eventually caved and bought the frames for about $2,000.