Making Your Vision Our Mission

We opened Silver Lining Opticians in the fall of 2007 with the goal of making eyewear a celebrated part of your personal wardrobe, imbuing confidence in each of our customers.  More than a decade later, we are proud of our reputation as one of the world’s finest optical boutiques. 

As the only owner operated optical boutique in SoHo, we’re afforded a unique perspective, working with each and every customer, performing all the buying, and maintaining the eclectic in-store experience.  We are a destination for people the world over who appreciate our curated selection, honest advice, and customer focused service. We serve our neighborhood residents, tourists, as well as famous musicians, artists, actors, and community leaders.

"I'm a magician not an optician"

— ERIK SACHER, CO-FOUNDER

"You'll remember the quality long after you forget the price."

— JORDAN SILVER, CO-FOUNDER

“We’re the last Coca-Cola in the desert”

— GUY WHITNEY

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